• Phoebe Lili Scott-Scarth

‘BEAUTY IS IN THE EYE OF THE BEHOLDER’, SHIFTING OUR INSECURITIES

The fashion industry is infamous for breeding insecurity with a looming imposter syndrome cursing new arrivals- simply wishing to exercise their creativity. Yet, for the everyday consumer we too face insecurities in appearance- whether it’s fashion, beauty related, employability, or everyday goals we set ourselves but don’t quite meet.


Overall, this is overshadowed by perspective- with a shift in viewpoint giving liberation away from these issues, and towards a mindset of self-confidence or even embracing your higher self.

 

HOW DOES THIS RELATE TO FASHION?


With emphasis on physical appearance to ‘sell’ and model clothing, the fashion industry is centred around toxic expectations of beauty and body shape. More than ever before, we shift our priorities to realism in the industry- demanding the portrayal of ‘relatable and living figures to model clothing.


A more recent demonstration of this is the cancellation of The Victoria’s Secret Angel fashion show- being officially postponed from the 16th June 2019. Actions speak louder than words in this case, with viewership declining from 9.7million in 2013 down to 3.3million viewers by 2018.


Clearly, the marketing ploy of advertising with uncanny beauty was overrated- with a shift in perspective towards embracing natural appearance, diminishing our insecurities. The realisation that businesses benefit from this consumer vulnerability, leading to a vicious cycle of purchases to try and ‘fit into’ the aesthetic of these models- chasing an unrealistic fantasy.


Therefore, changing our perspective to an outlet of self-love, embracing a natural outlook in the industry, and in turn embracing our own insecurities ALONGSIDE our strengths is favoured.

 

THE AVERAGE PERSPECTIVE:


To the everyday consumer, fashion is just an accessory to get yourself from A to B- dressing for occasion rather than an outlet of art or creativity. With this perspective, the value placed on our appearance is lessened- rather than being a measure of ourselves it’s an extra aspect of our routine.


We take for granted the easy- going portrayal of style, without the added insecurities and analysis of who we’re wearing, what we’re wearing, and how we’re wearing it.

 

MY PERSONAL PERSPECTIVE ON FASHION AND INSECUTITY:


However, my own view is one of confidence and liberation through my style. I feel as though the consequence of the pandemic has exposed many to be in-touch with themselves- without constant external influence.


This shifted my mindset, with my focus solely on myself without persistent need for approval and reliance on the opinion of others. Although ‘beauty is in the eye of the beholder’, this change must begin with your own self-love and acceptance!

 

OKAY… SO WHAT NOW?


Ultimately, perspective is key in the way we view and value our own self-worth. In fashion, the role of this is taken for granted- as confidence works as your best ally!


Taking pride in your own style, walking with stride, knowing your own worth and holding this value despite the opinions of others- this is the perspective we aspire to achieve.


However, like all obstacles in life- no journey is linear, or without a challenge. Changing your perspective and acceptance of insecurity is the first step, we have viewed first-hand the importance of the media through this journey (with their values shifting towards ‘real’ people, reflecting our ‘real’ society).


This gives us the confidence to move forward. So, start your journey; what are you waiting for? One act of self-love is one step closer to finding your true identity…


You can do it, we believe you can!